So we thought that it would be interesting, helpful, hopefully to start with these principles because it's something that we've been investing a lot of, I would say time resources, energy, you know, cycles trying to navigate this new, you know, what feels new in a lot of ways, this new A I landscape and I'm trying to, I think, find our voice, trying to understand more about the risks and these principles, I think really emerged from our internal process to do that where whereas I think maybe for another type of challenge, we might have come up with a framework or frameworks are very popular here.